Case Study: Sarah McLachlan – Lilith Fair Jacket

advantages_Jan1314Advantages Magazine – January 2014

Market: Music 
Program: Tour Merchandise

When Sarah McLachlan wanted to learn about and design her own hoodie for her upcoming Lilith tour, President Shurli Allinot of Brandwear (asi/41545) was there to answer the call. Initially, the conversation came from McLachlan’s tour merchandise manager who was calling to find out what the talented musician could study in order to create the design for Brandwear. Continue Reading