WEARables Magazine – January 2014
GLOVES ARE A favorite accessory. They’re a high-visibility item and can be easily customized. Plus, they’re always available in a plethora of brand-new styles and colors, guaranteeing end-user interest each winter.
Mittens are also on-trend this season. “Mittens are convenient for the promotional industry because they fit a wide size range,” says Shurli Allinott, president of Brandwear (asi/41545). She says mittens can be easily applied to many kinds of outdoors events. “Look at the 2010 Olympics in Vancouver, for example: Everyone had a red maple-leaf mitten, and lines went around the block to buy them.” Continue Reading